IP Shop

Intellectual Property plays a very important role in providing the most needed business and competitive value to a company. However, in order to gain business value, the company must be IP aware and must have a well built IP culture and hygiene. Every person in the company must have awareness on how IP can impact business and what role they can play in the company’s IP process.

Patents play a very important role in protecting intellectual assets of technology and knowledge driven companies. A company developing new products can protect and take advantage of their inventions only if there is patent awareness among all its personnel. Lack of understanding of patents and processes related to patents may result in loss of valuable inventions due to negligence or oversight.

Gaining business value from intellectual property is as important as protection of intellectual assets. Dr. Kalyan’s video on ‘Deriving IP Value’ is aimed at throwing light on some of the important steps to be taken by businesses to gain business value from their intellectual assets. The video delves into using IP Audits as a tool to mine uncovered IP and establish robust processes for gaining value.

Trademarks form an integral part in a business’ marketing strategy. These are the knowledge based assets which, when used judicially and optimally, can help a business gain competitive advantage unknown hitherto. Brand-building focuses on specifically defining what the brand stands for, and establishing its relevance to the consumer. This creates competitive advantage by building value around unique meanings and social significances. In the present global economy, it becomes inevitable to have a proper branding strategy in place with international focus.

Trade Secrets are present in most business forms and while they are present, they provide immense business advantage. It is important for every business set up to identify the trade secrets it holds and to protect them to the optimum level to reap their benefits. While there is no scheme of protection provided under the Indian Law for safeguarding one’s trade secrets, there are innumerable number of methods by which one can effectively protect the same.This video attempts to equip the viewer with the fundamental attributes of a trade secret thereby enabling identification of trade secrets present in a business. The video then explains various methods of safeguarding the trade secrets with practical examples and further delves into the factors which one has to consider in order to determine the protection strategy.

This video offers the following in relation to Trade Secrets:

• Basic understanding and essential attributes
• Various Protection measures
• Misappropriation and the Remedies
• Factors to be considered in determining the protection strategy