The Ministry of Information and Broadcasting, Government of India has issued a circular dated 14th December 2011, requesting the Indian television and Film Industry to cooperate in curbing the menace of piracy.
The Federation of Indian Chamber of Commerce and Industry (FICCI) has produced two short video clips (30 seconds and 60 seconds) to educate the consumers about the ill effects of piracy. These clips are made available in eleven different languages. The Ministry has directed the distributors and the cinema theatres to screen the clips provided by FICCI, before exhibiting the movie each time.
This initiative by the Government has gagged the so called ‘First World Countries’ critics who opine that India is not doing enough to curb piracy.
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