In its continuing effort to provide better Intellectual Property Services, the World Intellectual Property Organization has launched a new on line tool to facilitate brand searches. This tool was launched on 8th March,2011. The Global Brand Database is a centralized search facility which will greatly facilitate searching hundreds of thousands of records containing brand-related information. The Global Brand Database is made available on http://www.wipo.int/branddb/en/index.jsp According to the WIPO press release “At present, the Global Brand Database search interface allows users to access three WIPO databases – international trademarks registered under the Madrid system for the international registration of marks; appellations of origin registered under the Lisbon system for the international registration of appellations of origin; and armorial bearings, flags and other state emblems as well as the names, abbreviations and emblems of intergovernmental organizations protected under Article 6ter of the Paris Convention for the Protection of Industrial Property by means of one simple, user-friendly screen. The Global Brand Database builds on existing search resources related to brands by providing a one-stop shop for searching multiple sources. A novelty is the addition of an advanced function that allows searching for fuzzy and phonetic terms.”
This online tool will aid search over 640,000 records relating to internationally protected trademarks, appellations of origin and armorial bearings, flags and other state emblems as well as the names, abbreviations and emblems of intergovernmental organizations. This database of free of cost and will allow simultaneous brand related searches across multiple classes. This service is a part of WIPO GOLD, the recently introduced service by WIPO which is a free public resource and is WIPO’s global collections of searchable IP data.
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