The business model followed by Wolfire is a common strategy followed by games companies. The strategy involves providing the source code of the game in order to allow utilization of the code for future development under a stringent license such as GPL and retaining copyrights with respect to interfaces, video, audio, characters and so on. This allows a company to encourage the OSS community to work on the functional elements of the game and thereby develop new versions and features. As the company retains rights over interfaces, characters and so on, the same game cannot be easily developed and marketed by another person and the company can therefore sell the combined game under a proprietary license.
Image from www.wolfire.com
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