Kraft Food Inc., America’s largest packaged food company has filed a law suit against Britannia Industries for trademark and copyright violations of its popular Oreo cookies. The suit was filed in Delhi High Court on 4th January, 2011. The suit alleges that "Treat-O" biscuit which was launched recently by Britannia is a copy of Kraft’s cream-filled sandwich cookies. It is further alleged that “Britannia has copied design etchings, which the former refers to Oreo cookie trade dress, such as florets and inner rings of Oreo biscuits. The lining on Britannia’s product, inner rings and florets and their placement on the product are identical to the original Oreo cookies. Kraft has sought an injunction to prevent Britannia from making, selling, marketing or advertising any product that has an element of its Oreo cookies and also damages for infringement of trademark and copyright of its Oreo brand of cookies.”
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